General building and extension work is high-value but high-competition. Every homeowner planning a loft conversion or kitchen extension gets multiple quotes, and the business that appears most credible and professional online often wins before the first site visit. Most building companies have websites that do not reflect the quality of their work. A business that completes £500k of extension projects a year but has a website with three photos and no reviews is leaving a significant amount of revenue on the table every month.
The second challenge is targeting the right type of work. Many builders take on any job that comes through the door, which creates a busy but unprofitable workload. A well-structured local SEO strategy can target specific high-value search terms like "loft conversion [city]" or "house extension [city]", attracting enquiries from homeowners with larger budgets and more complex projects.
A fast, mobile-first website built for building contractors. Showcases your completed projects with before and after photos, displays your accreditations, and is structured to rank for high-value local search terms like loft conversions and house extensions.
We get your building business ranking in the Google Maps pack for your most valuable search terms. Loft conversions, house extensions, kitchen refits, and new builds. Targeted by location so you appear where homeowners with larger budgets are searching.
Your Google Business Profile is the first thing a homeowner sees when they search for a builder. We optimise every element and manage it on an ongoing basis so it consistently drives enquiries from homeowners planning significant projects.
Birmingham Build Co came to us doing £560k in annual revenue, taking on a mix of small and large jobs with no clear strategy for attracting the high-value extension and conversion work they wanted more of. Within six months, they were ranking on page one for 11 target keywords and their average project value had increased significantly as higher-budget homeowners found them through Google.
We were doing good work but not getting the right type of enquiries. Dama Media helped us position ourselves for the bigger extension and conversion projects. Now we are turning away small jobs and focusing on the work that actually grows the business.
Yes. These are high-value, high-intent search terms and we build dedicated pages targeting them in your specific location. A homeowner searching for 'loft conversion Leeds' is ready to spend significant money. We make sure your business appears for those searches.
Local SEO levels the playing field. A well-optimised Google Business Profile with strong reviews and a fast, professional website will outrank a larger competitor with a weak online presence, regardless of their overall marketing budget. We specialise in helping growing businesses compete and win in competitive local markets.
Yes. We can build a B2B-focused section of your website targeting commercial clients, property developers, and landlords. Commercial refurbishments, fit-outs, and maintenance contracts are all high-value search terms we can target alongside your residential work.
Our building clients typically see a 200 to 300 percent increase in inbound enquiries within six months. Because building projects tend to be higher value, even a modest increase in enquiry volume can have a significant impact on annual revenue. We track every metric monthly and report transparently on progress.
Get a free audit of your current online presence. We will show you exactly what is costing you leads and what we would do to fix it.
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