Roofing is one of the most seasonally volatile trades in the UK. After a storm, the phone rings off the hook. In a dry summer, it can go quiet for weeks. Businesses that depend entirely on weather events and word of mouth have no control over their revenue. The ones that build a strong local SEO presence capture enquiries year-round: from homeowners planning maintenance, landlords managing properties, and buyers who want a roof inspection before completing a purchase.
The second challenge is trust. Roofing has a well-known problem with rogue traders, and homeowners are understandably cautious. A business with a professional website, 80 verified Google reviews, and clear accreditations from bodies like the NFRC or Checkatrade will win the job over a competitor with a basic Facebook page and no reviews, even if the competitor is cheaper.
A fast, mobile-first website built for roofing contractors. Prominently displays your NFRC membership, your insurance details, and your reviews. Structured to rank for local roofing search terms and convert visitors into calls year-round.
We get your roofing business ranking in the Google Maps pack for your most valuable search terms. Roof repairs, new roofs, flat roofing, guttering, and more. Targeted by location so you appear where your customers are searching.
Your Google Business Profile is the first thing a homeowner sees when they search for a roofer. We optimise every element and manage it on an ongoing basis so it consistently drives calls, especially during peak demand periods after storms.
Leeds Roofing Specialists came to us doing £320k in annual revenue with inconsistent enquiry flow and heavy reliance on storm-season demand. Within five months of launching their new site and local SEO strategy, they were ranking on page one for eight target keywords and generating consistent enquiries year-round, not just after bad weather.
We used to dread the summer because the phone would go quiet. Now we have a full diary from January to December. Dama Media completely changed how we think about marketing our business.
Yes. Storm season is one of the biggest opportunities for roofing businesses and one of the most competitive. We build your profile and website to rank for emergency roofing search terms so that when demand spikes, you are the business that captures it. We also set up Google Posts to promote your availability during peak periods.
Trust signals are the most powerful differentiator in roofing. A business with a professional website, NFRC membership, 80 verified Google reviews, and clear before and after photos will consistently win work over a cheaper competitor with no online presence. We build and manage all of these trust signals on your behalf.
Yes. We build dedicated pages for each of your specialist services, targeting the specific search terms your ideal customers use. Flat roofing, EPDM, GRP fibreglass, lead work, and chimney repairs are all high-value search terms we can target in your area.
Our roofing clients typically see a 200 to 300 percent increase in inbound enquiries within six months. The exact results depend on your starting point, your location, and the competitiveness of your local market. We set realistic expectations from the start and track every metric monthly.
Get a free audit of your current online presence. We will show you exactly what is costing you leads and what we would do to fix it.
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