Plumbing is one of the most competitive local trades markets in the UK. Every town has dozens of plumbers competing for the same emergency callouts, boiler installations, and bathroom refits. Most plumbing businesses rely entirely on word of mouth and recommendations, which creates a feast-or-famine cycle where the phone rings constantly in winter and goes quiet in summer. The businesses that break out of this cycle are the ones that build a consistent online presence that generates enquiries year-round, regardless of season or referral activity.
The second challenge is that most plumbing websites were built to look professional rather than to generate leads. They have no clear call to action, no visible phone number, no social proof above the fold, and no local SEO structure. A homeowner searching for an emergency plumber at 10pm is not going to scroll through a brochure website. They are going to call the first business that appears in the map pack with a visible phone number and strong reviews. Our job is to make sure that business is yours.
A fast, mobile-first website built specifically for plumbing businesses. Every page is structured to rank for local search terms and convert visitors into calls. Visible phone number, clear CTAs, and social proof above the fold.
We get your plumbing business ranking in the Google Maps pack for your most valuable search terms. Boiler repairs, emergency plumbing, bathroom fitting, and more. Targeted by location so you appear where your customers are.
Your Google Business Profile is the first thing a homeowner sees when they search for a plumber. We optimise every element and manage it on an ongoing basis so it consistently drives calls.
Sheffield Plumbing Co came to us doing £380k in annual revenue, relying almost entirely on word of mouth and a basic website that had not been updated in four years. Within six months of launching their new site and local SEO strategy, they were ranking on page one for 12 of their target keywords, their Google Business Profile was generating over 80 calls per month, and they had taken on two additional engineers to handle the increased workload.
Before Dama Media, I was getting maybe two or three enquiries a week from the website. Now I am turning away work. The phone rings every day with people who found us on Google. Best investment I have made in the business.
Most plumbing businesses start seeing measurable movement in rankings and enquiries within 60 to 90 days. In less competitive areas, some clients see results within 30 days. The timeline depends on your current online presence and how competitive your local market is.
We can work with your existing website in some cases, particularly for SEO and Google Business Profile work. However, if your current site is slow, not mobile-friendly, or poorly structured for local search, we will recommend a rebuild as part of the Growth System Installation.
Yes. We build dedicated pages targeting specific high-value search terms like 'boiler installation [city]' and 'emergency plumber [city]'. These pages rank for the exact searches your most valuable customers are making.
Our plumbing clients typically see a 200 to 300 percent increase in inbound enquiries within six months. The exact results depend on your starting point, your location, and the competitiveness of your market. We set realistic expectations from the start and track every metric monthly.
Get a free audit of your current online presence. We will show you exactly what is costing you leads and what we would do to fix it.
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